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Who wouldn’t like to be No. 1 on Google for an organic listing? Among the busy array of results (including paid ads and local search), a top ranking still shines. It shouts: “I climbed the mountain and beat out the other guy.”

But did you?

Here are 12 key points to consider with your ranking numbers that quickly touch on other aspects of your online marketing initiative. Keeping these factors in mind will help you make better choices about what next steps you should take to ensure that you’re better positioned to improve your company’s bottom line.

1. Did you pursue the right keyword?
A No. 1 ranking is possible with barely any effort, but will it drive traffic? You might rank well for Cleveland Legal Counselors, but odds are more people are searching for Cleveland Lawyers. If that’s too competitive, try Lawyers in Cleveland and get your share of traffic from the many ways people search.

2. Are you targeting the right search engine?
A top ranking on Bing can trigger big smiles. However, if your website only gets 3.5% of its traffic from Bing – for all keywords – the ranking may not deserve a lot of attention. Yes, conversions are worth considering, but you need to constantly think about what precious time you’re committing to Bing when other engines may pay off in an even bigger way.

3. What’s your track record?
You need to chart the progress. It’s not a good sign if months go by and you can’t crack the top 30 positions in any search engine results. Own up to the fact that maybe the keyword phrase is too competitive if it doesn’t show an improvement. Look for headway. For keywords with little competition, maybe you’ll rank higher sooner. But that’s not always the case. Your search engine optimization (SEO) practices may help you show a marked improvement even for more competitive search terms.

4. Setbacks are common.
If you manage to get a great ranking – perhaps in the top 5 spots – don’t panic if your ranking dips a bit. It could easily rebound.

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Call SEO India 4U Services @ 919962828619 – SEO India for U Services is a leading
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5. Substitutions aren’t inferior.
Like NBA bench players, new keyword options can excel if given the opportunity. If you can’t get a high ranking for a keyword phrase among your starting lineup, remove it after a few months. Why keep it if the keyword phrase isn’t gaining momentum – either toward a top ranking or in its ability to convert.

6. Don’t be misled by your computer.
With personal settings, browser history and different data centers, it’s increasingly tough to know if your exceptional ranking is really what it seems. For your most significant keywords, you may want to have someone else tell you how the keyword phrases ranks. Or, test out the search terms with some other ranking checkers (including third-party sources) like the ones listed below.

SEO Book Rank Checker (for Firefox): This tool still references your computer but has a setting to avoid your Google personal settings.

RankChecker.net: Easy-to-use third party (note that it defaults to top 10)

Mike’s Marketing Tools: Third-party tool with multiple engines

7. Understand your landing pages.
It’s not uncommon for the home page to be the landing page for a powerful keyword phrase. Your conversion opportunity may really be an inside page. In a fantasy world, you could tag keywords and they would magically be directed to your preferred pages. In reality, that’s the beauty of paid search. But don’t give up on your home page. If it’s working, find a way to establish Calls to Action within the content, the core navigation, and diverse user cues to make sure visitors go where you lead them.

8. The crowded home page.
Another problem with the home page is the fact that many keyword phrases often rank well for it. A few keywords may perform better if you are able to adapt your strategy and target some interior pages for some of the keywords. Your website analytics package should help you see what keywords are being used to reach the home page or any other page with a crowded keyword field.

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Call SEO India 4U Services @ 919962828619 – SEO India for U Services is a leading
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9. Balance greed with diversity.
Online marketers get excited if they have more than one page appearing in the top 10 search results for the same keyword phrase. You should consider whether one of the pages could better support another keyword phrase that lacks the visibility it needs to generate traffic and sales or leads for your business. Don’t make a hasty decision. If a keyword phrase ranks No. 7 on one page and No. 15 on another page, don’t assume the No. 7 ranking is the best one to attack because it’s closer to the No. 1 position. You need to weigh what you’ve already done with both pages, keyword themes on the website, the amount of content on each page, conversion opportunities and more. For example, the No. 7 ranking may be the best you’ll do for the one page. For another page, the No. 15 ranking may not have taken as much effort to achieve (meaning you could still do more with SEO to improve the ranking).

10. Visitors tell another part of the story.
Unfortunately some businesses lack conversion data and settings. At least you can look at the visitor data in your website analytics. In the purest sense, visitor metrics will indicate whether the ranking has any merit.

11. Be honest about your conversions.
Many websites lack opportunities to connect with visitors. Your top ranking may be wasted if your potential customer encounters a poor design (with usability messes), text overload (visitors typically prefer to scan) and information without a clear Call to Action. Offering your phone number in the 14th paragraph isn’t very effective.

12. Know your website strengths.
To appreciate your rankings (or lack of them), you need to know your website’s strengths and weaknesses. Take a look at the competition. Study which website ranks No. 1 or even No. 10. What do they have that your website lacks? Maybe it’s a great domain name (with a keyword), an age advantage, more links, and more content (multiple pages) to accentuate keyword themes, etc.

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Call SEO India 4U Services @ 919962828619 – SEO India for U Services is a leading
professional Search Engine Marketing company for the E-Business Industry.
SEO India 4U Services has an excellent team of experienced SEO Specialists

Business owners and marketers can study rankings every day, but the ranking position alone won’t help. Look at the rankings within the context of overall traffic, conversions, your SEO efforts to date, the viability of your website, and your ability to spread keywords across the website.

Ultimately, you may need more pages to support your preferred ranking over the long haul. While making that investment, keep an eye out for alternative keywords that your website can realistically support – today and in the future.

11. Write an article related to your site and submit it to article sites.
12. Sign up to StumbleUpon and get your friends to Stumble your site.
13. Create a custom 404 page so that even if someone encounters an error on your site, they are re-directed somewhere nice.
14. Set up a 301 redirect to take traffic from your non-www address to your www address. See here for more info.
15. Add a link to your site in the signature of any forums you post on.
16. Tell your friends about your site. It’s free advertising init.
17. Speel cheek ur stie. Nothing appears more amateur than a site with typos or spelling mistakes.
18. Test your site and make sure it appears correctly in all major browsers.
19. Buy enough hosting. No one likes a slow site.
20. Don’t worry about PageRank – worrying about PageRank is as effective as trying to solve an algebra equation by chewing bubblegum.*
21. Offer something for free. Free is good. People tell their friends about free stuff. – seo services india
22. Tell your neighbours, you never know what contacts they might have.
23. Offer your users as many ways as possible to contact you. MSN, Skype, Yahoo etc all complement email, phone and a real address.
24. Advertise your site on Craigslist. It’s free, relevant and localised.
25. Do NOT use frames.
26. Submit your site to DMOZ.org. It may take time, but it’s worth it.
27. Create an XML sitemap of your site and submit it to Google.
28. Get a custom t-shirt made with your website url on it, and wear it often.
29. Ask a large breasted lady to wear one too.
30. Sign up with an affiliate programme to sell your product, or if you’re a publisher, make some cash!
31. On your Contact Page ask people if they mind receiving your newsletter.
32. Send out a newsletter!
33. Go to a free seminar for Website owners. You might learn something.
34. Find quality and relevant blogs and leave a comment (with a link back to your site of course).
35. Don’t pay people to submit your site to search engines. It’s a waste of money.
36. YouTube and Google Video are excellent portals on which to launch a viral campaign.
37. Giving away an eBook is an excellent way to generate word-of-mouth about your site.
38. Sponsor a WordPress theme or a phpListDirectory template.
39. If you sell products that are advertised on television by the manufacturer, add “As Seen on TV” to your site!
40. Avoid proprietary technologies like Java and Active X.
41. Put downloadable content on your site, but make sure it’s not manufacturer specific – so mp3 rather than wma.
42. Learn about CSS. It’s the new HTML.
43. Contribute to related subject areas on Wikipedia.
44. Ask bloggers and other Web site owners to review your site and/or products.
45. Have user friendly page names – most tools comes with some way to avoid www.yourdomain.com/
46. If you must have a Flash homepage, make sure you have a “Skip Intro” link.
47. Tell your local rag about your site. These newspapers are desperate for stories and you may well even get a picture of your ugly mug published.
48. Become a leading authority on your chosen subject.
49. Donate money to a charity and most will place a link on their site back to you.
50. Abide to W3C standards – it will help your site in the long term.
51. Your local community sports teams offer cheap, but highly effective sponsorship opportunities.
52. Publisise your site on related forums – but don’t spam!
53. Ask bloggers to write about your site or product – in return for a link of course.
54. Offer a competition related to something in the news – so football around the time of the World Cup etc.
55. Add a “Tell a Friend” function to your site, so people can easily recommend you to their mates.
56. Have a Sitemap on your site to allow users to navigate around quickly and to aid the search engines.
57. Have a nice keyword rich title at the top of each of your pages. Users and search engines both like descriptive titles.
58. Include a Feedburner button on your site so people can easily subscribe to your feed.
59. If you use PPC then create a landing page for each of your AdWords – it’ll boost your conversations no end.
60. Appear on Dragon’s Den.
61. Create a Press section on your site where can you store all your press releases, logos and banners.
62. Add a link to your site from within your eBay profile.
63. Ask your friends to give you honest feedback on your site.
64. The best way to find someone to do any kind of work on your site is through personal recommendation.
65. Gain exposure by submitting photos and pictures to Flikr.
66. Share your banners on banner exchange sites.

Boost your search engine rankings with v7n Directory
67. Make sure it’s easy for your users to subscribe to your RSS feed.
68. Create a “lense” for your site on Squidoo
69. Ask friends, colleagues and associates to “Favourite” your blog on Technorati.
70. You can add a Bulletin to your MySpace account promoting your site that all your MySpace Friends will see.
71. Response to your customer’s emails promptly, even if it is with a simply auto-responder. No one likes to wait 3 or 4 days for an acknowledgement of their contact with you.
72. Get a professional Copywriter to give your site a once over. If you are on a tight budget, limit to the just the homepage.
73. Make a list, “Top 10″s work well. Update it regularly to give your visitors a reason to return.
74. What did you learn today? Tell other people and they might learn something too.
75. Do you have really hot content on your site that geeks would love? If so Slashdot will bring you a mass of traffic.
76. Deep link directories are an excellent way to promote inner pages of your site.
77. Meta tags might carry less weight than previously, but you should still have them on every page.
78. Ask your Gran for feedback on your site. Never ignore the silver surfers.
79. Include a “Add to your Technorati favourites” button on your site.
80. Google Analytics is free and will tell you all you need to know about who’s visiting your site.
81. Search engines will find you. Don’t pay money for your site to be “submitted”.
82. Don’t be afraid to link to other sites, especially if they are relevant and to highly respected sites.
83. Keep It Simple Stupid: use CSS to control layout, style and colours and use HTML text rather than graphics to represent text.
84. Validate your HTML and CSS. It’ll help ensure your site displays well in all browsers.
85. Small pages sizes and optimised graphics will give your site a snappy feel and won’t require users to wait around for it to load.
86. If you plan to submit your site to lots of directory or article sites – create an email especially for this. Delete it when you’re finished to avoid spam.
87. “Link baiting” means writing some killer content that people will want to link to. Like a “101 Tips to Improve Your Web Presence” list!
88. If your chosen field is technology related then write a “whitepaper”. That’s a posh name for an article.
89. Google receives roughly 50% of all search requests, Yahoo 25% and MSN just 10%. That’s a good rule of thumb as to how much emphasis to put on each.
90. Make sure you have a robots.txt file in the root of your Web site. You can use this to control search engines, but if nothing else it’ll reduce the number of 404 errors in your Weblogs.
91. Free online games, a forum or chatrooms will give your users a reason to come back to your site.
92. Ebooks with re-seller rights make an excellent “free gift” for your site.
93. Upload your product feed to Froogle. It’s FREE!
94. This is an excellent list of Top 25 Social Bookmarking Sites
95. Search out unanswered questions on Yahoo! Answers and add your site as the “Source”.
96. PageRank is vanity, ranking is sanity.
97. Yahoo are catching up with Google with an excellent set of webmaster tools called Site Explorer.
98. Don’t buy traffic. It’s un-targeted and won’t convert.
99. Pay Per Click advertising gets you fast results – and if it’s handled well can be very profitable.
100. Upload a favicon.gif file so that your users have a nice icon when they bookmark your site.
101. And that’s it!

What are Google Alternatives
The first alternative to Google is obvious – optimize for the other major search engines, if you have not done it already. Yahoo! and MSN (to a lesser degree) can bring you enough visitors, though sometimes it is virtually impossible to optimize for the three of them at the same time because of the differences in their algorithms. You could also optimize your site for (or at least submit to) some of the other search engines (Lycos, Excite, Netscape, etc.) but having in mind that they altogether hardly have over 3-5% of the Web search traffic, do not expect much.

Another alternative is to submit to search directories (also known as Web directories) and specialized search engines. Search directories might sound so pre-Google but submitting to the right directories might prove better than optimizing for MSN, for example. Specialized search engines and portals have the advantage that the audience they attract consists of people who are interested in a particular topic and if this is your topic, you can get to your target audience directly. It is true that specialized search engines will not bring you as many visitors, as if you were topping Google but the quality of these visitors is extremely high.

Naming all Google alternatives would be a long list and it is outside the scope of this article but just to be a little more precise about what alternatives exist, we cannot skip SEO instruments like posting to blogs and forums or paid advertisements.

Web Directories
What is a Web Directory?
Web directories (or as they are better known – search directories) existed before the search engines, especially Google, became popular. As the name implies, web directories are directories where different resources are gathered. Similarly to desktop directories, where you gather files in a directory based on some criterion, Web directories are just enormous collections of links to sites, arranged in different categories. The sites in a Web directory are listed in some order (most often alphabetic but it is not necessarily so) and users browse through them.

Although many Web directories offer a search functionality of some kind (otherwise it will be impossible to browse thousands of pages for let’s say Computers), search directories are fundamentally different from search engines in the two ways – most directories are edited by humans and URLs are not gathered automatically by spiders but submitted by site owners. The main advantage of Web directories is that no matter how clever spiders become, when there is a human to view and check the pages, there is a lesser chance that pages will be classified in the wrong categories. The disadvantages of the first difference are that the lists in web directories are sometimes outdated, if no human was available to do the editing and checking for some time (but this is not that bad because search engines also deliver pages that do not exist anymore) and that sometimes you might have to wait half an year before being included in a search directory.

The second difference – no spiders – means that you must go and submit your URL to the search directory, rather than sit and wait for the spider to come to your site. Fortunately, this is done only once for each directory, so it is not that bad.

Once you are included in a particular directory, in most cases you can stay there as long as you wish to and wait for people (and search engines) to find you. The fact that a link to your site appears in a respectable Web directory is good because first, it is a backlink and second, you increase your visibility for spiders, which in turn raises your chance to be indexed by them.

Sandbox and Aging Delay

While it might be considered unfair to stop new sites by artificial means like keeping them at the bottom of search results, there is a fair amount of reasoning why search engines, and above all Google, have resorted to such measures. With blackhat practices like bulk buying of links, creation of duplicate content or simply keyword stuffing to get to the coveted top, it is no surprise that Google chose to penalize new sites, which overnight get tons of backlinks, or which are used as a source of backlinks to support an older site (possibly owned by the same company). Needless to say, when such fake sites are indexed and admitted to top positions, this deteriorates search results, so Google had to take measures for ensuring that such practices will not be tolerated. The sandbox effect works like a probation period for new sites and by making the practice of farming fake sites a long-term, rather than a short-term payoff for site owners, it is supposed to decrease its use.

Sandbox and aging delay are similar in meaning and many SEO experts use them interchangeably. Aging delay is more self-explanatory – sites are “delayed” till they come of age. Well, unlike in legislation, with search engines this age is not defined and it differs. There are cases when several sites were launched in the same day, were indexed within a week from each other but the aging delay for each of them expired in different months. As you see, the sandbox is something beyond your control and you cannot avoid it but still there are steps you can undertake to minimize the damage for new sites with new domains.

Minimizing Sandbox Damages

While Google sandbox is not something you can control, there are certain steps you can take in order to make the sandbox effect less destructive for your new site. As with many aspects of SEO, there are ethical and unethical tips and tricks and unethical tricks can get you additional penalties or a complete ban from Google, so think twice before resorting to them. The unethical approaches will not be discussed in this article because they don comply with our policy.

Before we delve into more detail about particular techniques to minimize sandbox damage, it is necessary to clarify the general rule: you cannot fight the sandbox. The only thing you can do is to adapt to it and patiently wait for time to pass. Any attempts to fool Google – starting from writing melodramatic letters to Google, to using “sandbox tools” to bypass the filter – can only make your situation worse. There are many initiatives you can take, while in the sandbox, for as example:

• Actively gather content and good links – as time passes by, relevant and fresh content and good links will take you to the top. When getting links, have in mind that they need to be from trusted sources – like DMOZ, CNN, Fortune 500 sites, or other reputable places. Also, links from .edu, .gov, and .mil domains might help because these domains are usually exempt from the sandbox filter. Don’t get 500 links a month – this will kill your site! Instead, build links slowly and steadily.
• Plan ahead– contrary to the general practice of launching a site when it is absolutely complete, launch a couple of pages, when you have them. This will start the clock and time will be running parallel to your site development efforts.
• Buy old or expired domains – the sandbox effect is more serious for new sites on new domains, so if you buy old or expired domains and launch your new site there, you’ll experience less problems.
• Host on a well- established host – another solution is to host your new site on a subdomain of a well-established host (however, free hosts are generally not a good idea in terms of SEO ranking). The sandbox effect is not so severe for new subdomains (unless the domain itself is blacklisted). You can also host the main site on a subdomain and on a separate domain host just some contents, linked with the main site. You can also use redirects from the subdomained site to the new one, although the effect of this practice is also questionable because it can also be viewed as an attempt to fool Google.
• Concentrate on less popular keywords – the fact that your site is sandboxed does not mean that it is not indexed by Google at all. On the contrary, you could be able to top the search results from the very beginning! Looking like a contradiction with the rest of the article? Not at all! You could top the results for less popular keywords – sure, it is better than nothing. And while you wait to get to the top for the most lucrative keywords, you can discover that even less popular keywords are enough to keep the ball rolling, so you may want to make some optimization for them.
• Rely more on non-Google ways to increase traffic – it is often reminded that Google is not the only search engine or marketing tool out there. So if you plan your SEO efforts to include other search engines, which either have no sandbox at all or the period of stay there is relatively short, this will also minimize the damages of the sandbox effect.

Search engine spam is any deceitful attempts to deliberately trick the search engine into returning inappropriate, redundant, or poor-quality search results. Many times this behavior is seen in pages that are exact replicas of other pages which are created to receive better results in the search engine. Many people assume that creating multiple or similar copies of the same page will either increase their chances of getting listed in search engines or help them get multiple listings, due to the presence of more keywords.

In order to make a search more relevant to a user, search engines use a filter that removes the duplicate content pages from the search results, and the spam along with it. Unfortunately, good, hardworking webmasters have fallen prey to the filters imposed by the search engines that remove duplicate content. It is those webmasters who unknowingly spam the search engines, when there are some things they can do to avoid being filtered out. In order for you to truly understand the concepts you can implement to avoid the duplicate content filter, you need to know how this filter works.

First, we must understand that the term “duplicate content penalty” is actually a misnomer. When we refer to penalties in search engine rankings, we are actually talking about points that are deducted from a page in order to come to an overall relevancy score. But in reality, duplicate content pages are not penalized. Rather they are simply filtered, the way you would use a sieve to remove unwanted particles. Sometimes, “good particles” are accidentally filtered out.

Knowing the difference between the filter and the penalty, you can now understand how a search engine determines what duplicate content is. There are basically four types of duplicate content that are filtered out:

Websites with Identical Pages – These pages are considered duplicate, as well as websites that are identical to another website on the Internet are also considered to be spam. Affiliate sites with the same look and feel which contain identical content, for example, are especially vulnerable to a duplicate content filter. Another example would be a website with doorway pages. Many times, these doorways are skewed versions of landing pages. However, these landing pages are identical to other landing pages. Generally, doorway pages are intended to be used to spam the search engines in order to manipulate search engine results.
Scraped Content – Scraped content is taking content from a web site and repackaging it to make it look different, but in essence it is nothing more than a duplicate page. With the popularity of blogs on the internet and the syndication of those blogs, scraping is becoming more of a problem for search engines.
E-Commerce Product Descriptions – Many eCommerce sites out there use the manufacturer’s descriptions for the products, which hundreds or thousands of other eCommerce stores in the same competitive markets are using too. This duplicate content, while harder to spot, is still considered spam.
Distribution of Articles – If you publish an article, and it gets copied and put all over the Internet, this is good, right? Not necessarily for all the sites that feature the same article. This type of duplicate content can be tricky, because even though Yahoo and MSN determine the source of the original article and deems it most relevant in search results, other search engines like Google may not, according to some experts.

So, how does a search engine’s duplicate content filter work? Essentially, when a search engine robot crawls a website, it reads the pages, and stores the information in its database. Then, it compares its findings to other information it has in its database. Depending upon a few factors, such as the overall relevancy score of a website, it then determines which are duplicate content, and then filters out the pages or the websites that qualify as spam. Unfortunately, if your pages are not spam, but have enough similar content, they may still be regarded as spam.

There are several things you can do to avoid the duplicate content filter. First, you must be able to check your pages for duplicate content. Using our Similar Page Checker, you will be able to determine similarity between two pages and make them as unique as possible. By entering the URLs of two pages, this tool will compare those pages, and point out how they are similar so that you can make them unique.

Since you need to know which sites might have copied your site or pages, you will need some help. We recommend using a tool that searches for copies of your page on the Internet: www.copyscape.com. Here, you can put in your web page URL to find replicas of your page on the Internet. This can help you create unique content, or even address the issue of someone “borrowing” your content without your permission.

Let’s look at the issue regarding some search engines possibly not considering the source of the original content from distributed articles. Remember, some search engines, like Google, use link popularity to determine the most relevant results. Continue to build your link popularity, while using tools like copyscape to find how many other sites have the same article, and if allowed by the author, you may be able to alter the article as to make the content unique.

If you use distributed articles for your content, consider how relevant the article is to your overall web page and then to the site as a whole. Sometimes, simply adding your own commentary to the articles can be enough to avoid the duplicate content filter; the Similar Page Checker could help you make your content unique. Further, the more relevant articles you can add to compliment the first article, the better. Search engines look at the entire web page and its relationship to the whole site, so as long as you aren’t exactly copying someone’s pages, you should be fine.

If you have an eCommerce site, you should write original descriptions for your products. This can be hard to do if you have many products, but it really is necessary if you wish to avoid the duplicate content filter. Here’s another example why using the Similar Page Checker is a great idea. It can tell you how you can change your descriptions so as to have unique and original content for your site. This also works well for scraped content also. Many scraped content sites offer news. With the Similar Page Checker, you can easily determine where the news content is similar, and then change it to make it unique.

Do not rely on an affiliate site which is identical to other sites or create identical doorway pages. These types of behaviors are not only filtered out immediately as spam, but there is generally no comparison of the page to the site as a whole if another site or page is found as duplicate, and get your entire site in trouble.

The duplicate content filter is sometimes hard on sites that don’t intend to spam the search engines. But it is ultimately up to you to help the search engines determine that your site is as unique as possible. By using the tools in this article to eliminate as much duplicate content as you can, you’ll help keep your site original and fresh.

Driven by spam sites which pop up and die off quickly, the age of the domain is usually a sign whether or not a site is yesterday’s news or tomorrow’s popular site. We see this in the world of business, for example. While the novelty that may go with a new store in town brings a short burst of initial business, people tend to trust a business that has been around for a long time over one that is brand new. The same is true for websites. Or, as Rob from Black wood Productions says, “Rent the store (i.e. register the domain) before you open for business”.

Two things that are considered in the age of a domain name are:

The age of the website like seo india,
The length of time a domain has been registered

The age of the website is built up of how long the content has been actually on the web, how long the site has been in promotion, and even the last time content was updated. The length of time a domain has been registered is measured by not only the actual date the domain was registered, but also how long it is registered for. Some domains only register for a year at a time, while others are registered for two, five, or even ten years.

In the latest Google update that SEOs call the Jagger Update, some of the big changes seen were the importance given to age; age of incoming links, age of web content, and the date the domain was registered. There were many things, in reality, that were changed in this last update, but since we’re talking about the age of a domain, we’ll only deal with those issues specifically. We’ll talk more in other articles about other factors you will want to be aware of that Google changed in their evaluation criteria of websites on the Internet.

One of the ways Google uses to minimize search engine spam is by giving new websites a waiting period of three to four months before giving it any kind of Page Rank. This is referred to as the “sandbox effect”. It’s called the “sandbox effect” because it has been said that Google wants to see if those sites are serious about staying around on the web. The sandbox analogy comes from the concept that Google does this by throwing all of the new sites into a sandbox and let them play together, away from all the adults. Then, when those new sites “grow up”, so to speak, then they are allowed to be categorized with the “adults”, or the websites that aren’t considered new.

What does this mean to you? For those of you with new websites, you may be disappointed in this news, but don’t worry. There are some things you can do while waiting for the sandbox period to expire, such as concentrating on your back link strategies, promoting your site through Pay-per-click, articles, RSS feeds, or in other ways. Many times, if you spend this sandbox period wisely, you’ll be ready for Google when it does finally assign you a Page Rank, and you could find yourself starting out with a great Page Rank!

Even though the domain’s age is a factor, critics believe it only gets a little weight in the algorithm. Since the age of your domain is something you have no control over, it doesn’t necessarily mean that your site isn’t going to rank well in the Search Engine Results Pages (SERPs). It does mean, however, that you will have to work harder in order to build up your site popularity and concentrate on factors that you can control, link inbound links and the type of content you present on your website.

So what happens if you change your domain name? Does this mean you’re going to get a low grade with a search engine if you have a new site? No, not necessarily. There are a few things you can do to help ensure that your site won’t get lost in the SERPs because of the age of the domain.

1. Make sure you register your domain name for the longest amount of time possible. Many registrars allow you to register a domain name for as long as five years, and some even longer. Registering your domain for a longer period of time gives an indication that your site intends to be around for a long time, and isn’t going to just disappear after a few months. This will help boost your score with regards to your domain’s age.

2. Consider registering a domain name even before you are sure you’re going to need it. We see many domains out there that even while they are registered; they don’t have a website to go with it. This could mean that the site is in development, or simply someone saw the use of that particular domain name, and wanted to snatch it up before someone else did. There doesn’t seem to be any problems with this method so far, so it certainly can’t hurt you to buy a domain name you think could be catchy, even if you end up just selling it later on.

3. Think about purchasing a domain name that was already pre-owned. Not only will this allow you to avoid the “sandbox effect” of a new website in Google, but it also allows you to keep whatever Page Rank may have already been attributed to the domain. Be aware that most pre-owned domains with Page Rank aren’t as cheaply had as a new domain, but it might be well worth it to you to invest a bit more money right at the start.

4. Keep track of your domain’s age. One of the ways you can determine the age of a domain is with this handy Domain Age Tool. What it does is allows you to view the approximate age of a website on the Internet, which can be very helpful in determining what kind of edge your competitors might have over you, and even what a site might have looked like when it first started.

To use it, simply type in the URL of your domain and the URLs of your competitors, and click submit. This will give you the age of the domains and other interesting information, like anything that had been cached from the site initially. This could be especially helpful if you are purchasing a pre-owned domain.

Because trustworthy sites are going to have to be the wave of the future, factoring in the age of a domain is a good idea. Even though a site that may have been around for years may suddenly go belly-up, or the next big eBay or Yahoo! just might be getting it start, it may not be a full measure of how trustworthy a site is or will be. This is why there are many other factors that weigh into a search engine’s algorithm and not just a single factor alone. What we do know is that we’ve seen age becoming of more importance that it had been previously, there are only good things to be said about having a site that’s been around for a while.

Before You Start:
It is a good idea to look at the various ads which are displayed in which order over time. The top guy might be an idiot losing tons of money or a person who is paying an extreme premium for branding.
If ads from affiliate marketers or smaller sites are ranking around the same ad position over the course of a few weeks to a month then they are probably doing something right (generating profits). It is worth it to take a couple weeks to do deep keyword research and market analysis before jumping into pay per click search engine marketing.

Why Pay Per Click is Important:
I was working to raise the rankings of one client for a few competitive phrases. It was taking a decent investment in time and money. I then started a pay per click campaign to test a ton of terms. As it turns out the conversion rate for the words we thought we needed were not great. There were a couple other terms with lower search frequency and less competition which converted exceptionally well.

By adopting a combination of techniques like Search Engine Optimization (SEO), Article and Directory Submissions, Link Building etc. we increase relevant traffic to your website which in turn drives sales. A knowledgeable Search Marketer should be able to determine what would be the best process to market your site and get the most of your marketing budget. Turn your website into a primary source of leads and sales through proven, effective SEO techniques.

We offer the complete gamut of Internet Marketing services from onsite Search Engine Optimization (SEO) to offsite Search Engine Optimization (SEO) to Web Analytics. Onsite SEO refers to changes made to the HTML on your website to make it search engine friendly. Offsite SEO on the other hand refers to “offsite” activities like Link Exchanging, Pay Per Click (PPC) Campaigns, Affiliate Marketing etc. Web analytics help measure the effectiveness of campaigns by conducting Returns On Investment (ROI) analysis.

Strategies and techniques applied on the Internet to support a company’s overall online marketing objectives.
Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, affiliate marketing, interactive advertising, search engine marketing (including search engine optimization), blog…

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