Archive for the ‘seo india’ Category

Jumping Over the Google Sandbox

December 5, 2008

It’s never easy for newcomers to enter a market and there are barriers of different kinds. For newcomers to the world of search engines, the barrier is called a sandbox – your site stays there until it gets mature enough to be allowed to the Top Positions club. Although there is no direct confirmation of the existence of a sandbox, Google employees have implied it and SEO India experts have seen in practice that new sites, no matter how well optimized, don’t rank high on Google, while on MSN and Yahoo they catch quickly. For Google, the jailing in the sandbox for new sites with new domains is on average 6 months, although it can vary from less than a month to over 8 months.

Sandbox and Aging Delay

While it might be considered unfair to stop new sites by artificial means like keeping them at the bottom of search results, there is a fair amount of reasoning why search engines, and above all Google, have resorted to such measures. With blackhat practices like bulk buying of links, creation of duplicate content or simply keyword stuffing to get to the coveted top, it is no surprise that Google chose to penalize new sites, which overnight get tons of backlinks, or which are used as a source of backlinks to support an older site (possibly owned by the same company). Needless to say, when such fake sites are indexed and admitted to top positions, this deteriorates search results, so Google had to take measures for ensuring that such practices will not be tolerated. The sandbox effect works like a probation period for new sites and by making the practice of farming fake sites a long-term, rather than a short-term payoff for site owners, it is supposed to decrease its use.

Sandbox and aging delay are similar in meaning and many SEO experts use them interchangeably. Aging delay is more self-explanatory – sites are “delayed” till they come of age. Well, unlike in legislation, with search engines this age is not defined and it differs. There are cases when several sites were launched in the same day, were indexed within a week from each other but the aging delay for each of them expired in different months. As you see, the sandbox is something beyond your control and you cannot avoid it but still there are steps you can undertake to minimize the damage for new sites with new domains.

Minimizing Sandbox Damages

While Google sandbox is not something you can control, there are certain steps you can take in order to make the sandbox effect less destructive for your new site. As with many aspects of SEO, there are ethical and unethical tips and tricks and unethical tricks can get you additional penalties or a complete ban from Google, so think twice before resorting to them. The unethical approaches will not be discussed in this article because they don comply with our policy.

Before we delve into more detail about particular techniques to minimize sandbox damage, it is necessary to clarify the general rule: you cannot fight the sandbox. The only thing you can do is to adapt to it and patiently wait for time to pass. Any attempts to fool Google – starting from writing melodramatic letters to Google, to using “sandbox tools” to bypass the filter – can only make your situation worse. There are many initiatives you can take, while in the sandbox, for as example:

  • Actively gather content and good links – as time passes by, relevant and fresh content and good links will take you to the top. When getting links, have in mind that they need to be from trusted sources – like DMOZ, CNN, Fortune 500 sites, or other reputable places. Also, links from .edu, .gov, and .mil domains might help because these domains are usually exempt from the sandbox filter. Don’t get 500 links a month – this will kill your site! Instead, build links slowly and steadily.
  • Plan ahead– contrary to the general practice of launching a site when it is absolutely complete, launch a couple of pages, when you have them. This will start the clock and time will be running parallel to your site development efforts.
  • Buy old or expired domains – the sandbox effect is more serious for new sites on new domains, so if you buy old or expired domains and launch your new site there, you’ll experience less problems.
  • Host on a well- established host – another solution is to host your new site on a subdomain of a well-established host (however, free hosts are generally not a good idea in terms of SEO ranking). The sandbox effect is not so severe for new subdomains (unless the domain itself is blacklisted). You can also host the main site on a subdomain and on a separate domain host just some contents, linked with the main site. You can also use redirects from the subdomained site to the new one, although the effect of this practice is also questionable because it can also be viewed as an attempt to fool Google.
  • Concentrate on less popular keywords – the fact that your site is sandboxed does not mean that it is not indexed by Google at all. On the contrary, you could be able to top the search results from the very beginning! Looking like a contradiction with the rest of the article? Not at all! You could top the results for less popular keywords – sure, it is better than nothing. And while you wait to get to the top for the most lucrative keywords, you can discover that even less popular keywords are enough to keep the ball rolling, so you may want to make some optimization for them.
  • Rely more on non-Google ways to increase traffic – it is often reminded that Google is not the only search engine or marketing tool out there. So if you plan your SEO efforts to include other search engines, which either have no sandbox at all or the period of stay there is relatively short, this will also minimize the damages of the sandbox effect.

Duplicate Content Filter: What it is and how it works

December 4, 2008

Duplicate Content has become a huge topic of discussion lately, thanks to the new filters that search engines have implemented. This article will help you understand why you might be caught in the filter, and ways to avoid it. We’ll also show you how you can determine if your pages have duplicate content, and what to do to fix it. SEO India is best one for Article submissions

Search engine spam is any deceitful attempts to deliberately trick the search engine into returning inappropriate, redundant, or poor-quality search results. Many times this behavior is seen in pages that are exact replicas of other pages which are created to receive better results in the search engine. Many people assume that creating multiple or similar copies of the same page will either increase their chances of getting listed in search engines or help them get multiple listings, due to the presence of more keywords.

In order to make a search more relevant to a user, search engines use a filter that removes the duplicate content pages from the search results, and the spam along with it. Unfortunately, good, hardworking webmasters have fallen prey to the filters imposed by the search engines that remove duplicate content. It is those webmasters who unknowingly spam the search engines, when there are some things they can do to avoid being filtered out. In order for you to truly understand the concepts you can implement to avoid the duplicate content filter, you need to know how this filter works.

First, we must understand that the term “duplicate content penalty” is actually a misnomer. When we refer to penalties in search engine rankings, we are actually talking about points that are deducted from a page in order to come to an overall relevancy score. But in reality, duplicate content pages are not penalized. Rather they are simply filtered, the way you would use a sieve to remove unwanted particles. Sometimes, “good particles” are accidentally filtered out.

Knowing the difference between the filter and the penalty, you can now understand how a search engine determines what duplicate content is. There are basically four types of duplicate content that are filtered out:

Websites with Identical Pages – These pages are considered duplicate, as well as websites that are identical to another website on the Internet are also considered to be spam. Affiliate sites with the same look and feel which contain identical content, for example, are especially vulnerable to a duplicate content filter. Another example would be a website with doorway pages. Many times, these doorways are skewed versions of landing pages. However, these landing pages are identical to other landing pages. Generally, doorway pages are intended to be used to spam the search engines in order to manipulate search engine results.
Scraped Content – Scraped content is taking content from a web site and repackaging it to make it look different, but in essence it is nothing more than a duplicate page. With the popularity of blogs on the internet and the syndication of those blogs, scraping is becoming more of a problem for search engines.
E-Commerce Product Descriptions – Many eCommerce sites out there use the manufacturer’s descriptions for the products, which hundreds or thousands of other eCommerce stores in the same competitive markets are using too. This duplicate content, while harder to spot, is still considered spam.
Distribution of Articles – If you publish an article, and it gets copied and put all over the Internet, this is good, right? Not necessarily for all the sites that feature the same article. This type of duplicate content can be tricky, because even though Yahoo and MSN determine the source of the original article and deems it most relevant in search results, other search engines like Google may not, according to some experts.

So, how does a search engine’s duplicate content filter work? Essentially, when a search engine robot crawls a website, it reads the pages, and stores the information in its database. Then, it compares its findings to other information it has in its database. Depending upon a few factors, such as the overall relevancy score of a website, it then determines which are duplicate content, and then filters out the pages or the websites that qualify as spam. Unfortunately, if your pages are not spam, but have enough similar content, they may still be regarded as spam.

There are several things you can do to avoid the duplicate content filter. First, you must be able to check your pages for duplicate content. Using our Similar Page Checker, you will be able to determine similarity between two pages and make them as unique as possible. By entering the URLs of two pages, this tool will compare those pages, and point out how they are similar so that you can make them unique.

Since you need to know which sites might have copied your site or pages, you will need some help. We recommend using a tool that searches for copies of your page on the Internet: www.copyscape.com. Here, you can put in your web page URL to find replicas of your page on the Internet. This can help you create unique content, or even address the issue of someone “borrowing” your content without your permission.

Let’s look at the issue regarding some search engines possibly not considering the source of the original content from distributed articles. Remember, some search engines, like Google, use link popularity to determine the most relevant results. Continue to build your link popularity, while using tools like copyscape to find how many other sites have the same article, and if allowed by the author, you may be able to alter the article as to make the content unique.

If you use distributed articles for your content, consider how relevant the article is to your overall web page and then to the site as a whole. Sometimes, simply adding your own commentary to the articles can be enough to avoid the duplicate content filter; the Similar Page Checker could help you make your content unique. Further, the more relevant articles you can add to compliment the first article, the better. Search engines look at the entire web page and its relationship to the whole site, so as long as you aren’t exactly copying someone’s pages, you should be fine.

If you have an eCommerce site, you should write original descriptions for your products. This can be hard to do if you have many products, but it really is necessary if you wish to avoid the duplicate content filter. Here’s another example why using the Similar Page Checker is a great idea. It can tell you how you can change your descriptions so as to have unique and original content for your site. This also works well for scraped content also. Many scraped content sites offer news. With the Similar Page Checker, you can easily determine where the news content is similar, and then change it to make it unique.

Do not rely on an affiliate site which is identical to other sites or create identical doorway pages. These types of behaviors are not only filtered out immediately as spam, but there is generally no comparison of the page to the site as a whole if another site or page is found as duplicate, and get your entire site in trouble.

The duplicate content filter is sometimes hard on sites that don’t intend to spam the search engines. But it is ultimately up to you to help the search engines determine that your site is as unique as possible. By using the tools in this article to eliminate as much duplicate content as you can, you’ll help keep your site original and fresh.

The Age of a Domain Name

December 3, 2008

One of the many factors in Google’s search engine algorithm is the age of a domain name. In a small way, the age of a domain gives the appearance of longevity and therefore a higher relevancy score in Google.

Driven by spam sites which pop up and die off quickly, the age of the domain is usually a sign whether or not a site is yesterday’s news or tomorrow’s popular site. We see this in the world of business, for example. While the novelty that may go with a new store in town brings a short burst of initial business, people tend to trust a business that has been around for a long time over one that is brand new. The same is true for websites. Or, as Rob from Black wood Productions says, “Rent the store (i.e. register the domain) before you open for business”.

Two things that are considered in the age of a domain name are:

The age of the website like seo india,
The length of time a domain has been registered

The age of the website is built up of how long the content has been actually on the web, how long the site has been in promotion, and even the last time content was updated. The length of time a domain has been registered is measured by not only the actual date the domain was registered, but also how long it is registered for. Some domains only register for a year at a time, while others are registered for two, five, or even ten years.

In the latest Google update that SEOs call the Jagger Update, some of the big changes seen were the importance given to age; age of incoming links, age of web content, and the date the domain was registered. There were many things, in reality, that were changed in this last update, but since we’re talking about the age of a domain, we’ll only deal with those issues specifically. We’ll talk more in other articles about other factors you will want to be aware of that Google changed in their evaluation criteria of websites on the Internet.

One of the ways Google uses to minimize search engine spam is by giving new websites a waiting period of three to four months before giving it any kind of Page Rank. This is referred to as the “sandbox effect”. It’s called the “sandbox effect” because it has been said that Google wants to see if those sites are serious about staying around on the web. The sandbox analogy comes from the concept that Google does this by throwing all of the new sites into a sandbox and let them play together, away from all the adults. Then, when those new sites “grow up”, so to speak, then they are allowed to be categorized with the “adults”, or the websites that aren’t considered new.

What does this mean to you? For those of you with new websites, you may be disappointed in this news, but don’t worry. There are some things you can do while waiting for the sandbox period to expire, such as concentrating on your back link strategies, promoting your site through Pay-per-click, articles, RSS feeds, or in other ways. Many times, if you spend this sandbox period wisely, you’ll be ready for Google when it does finally assign you a Page Rank, and you could find yourself starting out with a great Page Rank!

Even though the domain’s age is a factor, critics believe it only gets a little weight in the algorithm. Since the age of your domain is something you have no control over, it doesn’t necessarily mean that your site isn’t going to rank well in the Search Engine Results Pages (SERPs). It does mean, however, that you will have to work harder in order to build up your site popularity and concentrate on factors that you can control, link inbound links and the type of content you present on your website.

So what happens if you change your domain name? Does this mean you’re going to get a low grade with a search engine if you have a new site? No, not necessarily. There are a few things you can do to help ensure that your site won’t get lost in the SERPs because of the age of the domain.

1. Make sure you register your domain name for the longest amount of time possible. Many registrars allow you to register a domain name for as long as five years, and some even longer. Registering your domain for a longer period of time gives an indication that your site intends to be around for a long time, and isn’t going to just disappear after a few months. This will help boost your score with regards to your domain’s age.

2. Consider registering a domain name even before you are sure you’re going to need it. We see many domains out there that even while they are registered; they don’t have a website to go with it. This could mean that the site is in development, or simply someone saw the use of that particular domain name, and wanted to snatch it up before someone else did. There doesn’t seem to be any problems with this method so far, so it certainly can’t hurt you to buy a domain name you think could be catchy, even if you end up just selling it later on.

3. Think about purchasing a domain name that was already pre-owned. Not only will this allow you to avoid the “sandbox effect” of a new website in Google, but it also allows you to keep whatever Page Rank may have already been attributed to the domain. Be aware that most pre-owned domains with Page Rank aren’t as cheaply had as a new domain, but it might be well worth it to you to invest a bit more money right at the start.

4. Keep track of your domain’s age. One of the ways you can determine the age of a domain is with this handy Domain Age Tool. What it does is allows you to view the approximate age of a website on the Internet, which can be very helpful in determining what kind of edge your competitors might have over you, and even what a site might have looked like when it first started.

To use it, simply type in the URL of your domain and the URLs of your competitors, and click submit. This will give you the age of the domains and other interesting information, like anything that had been cached from the site initially. This could be especially helpful if you are purchasing a pre-owned domain.

Because trustworthy sites are going to have to be the wave of the future, factoring in the age of a domain is a good idea. Even though a site that may have been around for years may suddenly go belly-up, or the next big eBay or Yahoo! just might be getting it start, it may not be a full measure of how trustworthy a site is or will be. This is why there are many other factors that weigh into a search engine’s algorithm and not just a single factor alone. What we do know is that we’ve seen age becoming of more importance that it had been previously, there are only good things to be said about having a site that’s been around for a while.

Internet Marketing

November 30, 2008

Internet marketing is a constituent of e-commerce (electronic commerce). The concept of Internet Marketing and e-commerce is widely used nowadays and will prove useful for any business. This ensures to provide its customers with all the facilities, which includes availability of information. Consumers can purchase any product at any time, which saves not only your time but also your money

By adopting a combination of techniques like Search Engine Optimization (SEO), Article and Directory Submissions, Link Building etc. we increase relevant traffic to your website which in turn drives sales. A knowledgeable Search Marketer should be able to determine what would be the best process to market your site and get the most of your marketing budget. Turn your website into a primary source of leads and sales through proven, effective SEO techniques.

We offer the complete gamut of Internet Marketing services from onsite Search Engine Optimization (SEO) to offsite Search Engine Optimization (SEO) to Web Analytics. Onsite SEO refers to changes made to the HTML on your website to make it search engine friendly. Offsite SEO on the other hand refers to “offsite” activities like Link Exchanging, Pay Per Click (PPC) Campaigns, Affiliate Marketing etc. Web analytics help measure the effectiveness of campaigns by conducting Returns On Investment (ROI) analysis.

Strategies and techniques applied on the Internet to support a company’s overall online marketing objectives.
Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, affiliate marketing, interactive advertising, search engine marketing (including search engine optimization), blog…

We have unique strategy for what ever you are looking for? Whether you are looking for Traffic or Visitors or leads or sales. We know our work and deliver what you expect from us. You need any clarification? Have any question? Don’t hesitate to ask? It’s our policy to maintain the high level of Transparency in the Business! We don’t hide anything, which can be disclosed. However we care for you privacy. We know its Value!

seo and sem

November 28, 2008

Search engine optimization (SEO also search optimization) is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords specific search engines and importantly ensuring that external links to the site are correctly titled and in abundance. This is done with the aim of achieving a higher organic search listing and thus increasing the volume of traffic from search engines.

SEO is one of the key Web Marketing activities and can target different kinds of searches, including image search, local search and industry-specific vertical search engines.
Our actions are reliant on search engine optimization, Google top ten ranking requirements, quality content distribution, and a diverse set of proven activities that help generate good and Quality traffic on the website through:

• Initial Analysis of the Website
• Competitor Analysis
• Keyword Research and Analysis
• On Page Optimization
• Quality Link Buildings
• Social Media Submissions
• Forum Submissions
• SEO Article development Submissions
• Development of New Blogs
• Press Release Submissions.
• RSS Feed Distribution and Optimization
• Directory Submissions
• Re-Submission on Search Engines
• Monthly Ranking Report through E-Mail
• 24/7 Email Support

Services Offered by SEO India for U

November 28, 2008

Ever wondered how other websites manage to make it to the top 10 rankings of the popular search engines? Surveys reveal that Google, yahoo and MSN are among the top in the list of search engines. Search engine Optimization, (SEO) solutions will help your website get noticed and get placement among the best in the list.
Search Engine Optimization
Search engines are one of the key ways that help Internet users discover their desired web site. A web site with good search engine listings brings traffic. Everyone desires those good listings. Unfortunately, most of the sites show poorly in search engine rankings and may not be listed at all because they fail to understand how search engines work. Search engine optimization (seo) enables a user or viewer to access a site by typing keywords or key phrases in a search engine
Internet Marketing
Internet marketing involves the creative, physical as well as the technical aspects of internet and assists in website design & development, content creation, advertising on the web through vehicles like PPC and sales/conversions.
Internet marketing consists of
every type of process or program that will enhance your web presence. Also referred to as E-marketing, web marketing, search engine marketing, and online marketing.
PPC (Pay Per Click)
PPC Services are based on PPC advertisig offered by major paid placement service providers like Google adword, Yahoo! Search Marketing, MSN adcenter and others. In order to provide you bunch of excellent services we develop PPC advertisement management service program which includes a number of activities and multitasking.
Web Designing
SEO India for U Services is a leading web development company, Soft Solutions have widespread web design and web development skills collective with the proficiency necessary to help you launch your Internet presence or take it to the next level.
Banner Designing
Displaying Ad Banner online is a new way to get more exposure for any website. Without investing much time and money, attractive Ad banners offer professional looking promotional tools.
Link Building
We’ll assist the client putting together a structured link campaign to build quality one-way links. Our team has built over 200 successful web campaigns utilizing directory submissions, wikis, blogs, forums, and other more advanced link building campaigns. We do not participate in reciprocal linking campaigns or any other doubtful linking methods.
Customer Services
E-Mail Support
Qualified resources are engaged to bind the consistency in the quality of any customer query which, is processed. The effective customer support center of the company manages customer concerns and queries through multiple channels. Email Customer Support Our E-mail customer support expertise in using eCRM solutions.
Live Chat Customer Support
We promote multi-tasking. Our embedded productivity tools speed up the time duration for resolving issues. Our Technical services offers 24/7 support for:
• Real-time communication
• Instant responses
• High Reliability

About US – SEO India For You

November 27, 2008

SEO India for U Services provides clear-cut, one-to-one consultation with clients. We realize that there is no readymade solution for any website. As every website is unique and every business different from the other, our SEO India for U Services seeks to find the best and most comprehensive solutions for your website. We specialize in web design & development, search engine optimization and web marketing, content writing. We build web solutions, which evolve with the changing needs of your business.

If you are into the internet business or want to establish one, we can provide you with a whole range of full-time to part-time SEO services. SEO India for U Services Group can guide you in terms of Internet Business development, website positioning, support and promotion. We have efficient teams which apply innovative methods to gain high rankings for your website.

We have delivered on IT projects of varying complexities for our very demanding and Internet savvy clients spread across the globe. We develop unique web solutions which ensure increased efficiency and competitive advantage for your business and thus to your end users.

An affordable SEO India for U Services firm does more than just develop META Tags. Creating new technologies and skills which will act as solutions for today and tomorrows online marketing campaigns. We focused on the web development of our technology and have proven our abilities on a reliable basis year in and year out. Our programs work in any surroundings, for any industry, in any business environment no matter what the level of competition.
Seo India 4U proudly provide our clients with the following quality services:

1. Website Analysis
* Initial Analysis
* Competitor Analysis
* Keyword Analysis

2. On Page Optimization

3. Off Page Optimization(Internet Marketing)
* Directory Submission
* Blog Commenting
* Forum Submissions
* Social Media Submissions
* Quality Link Buildings
* Article DevelopmentSubmissions
* Press Release Submissions
* RSS Feed Distribution and Optimization
* Video Submissions
* Orkut Scrap

4. Website Monitoring

5. Services-24/7
* Live Chat Support
* Email Support
* Customer Support

6. Tracking & Reporting

Proven SEO Techniques to Drive Traffic to Your Blog

November 18, 2008

Getting quality and targeted traffic to the blog is one of the key objectives for any blogger. And this can be only possible if the blog is well optimized and search engine friendly so that the ranking in the search engine result page (SERP) increases and receives more organic traffic through search engines. To obtain better position in the SERP, there are few proven seo india techniques and tips that can help to make the blog more search engine friendly.

Here I have discussed some of those proven seo techniques to help you get targeted traffic to your blog.

1. Content is King. Quality and informative content will keep your readers coming back to your blog more often looking for new and fresh content. Use catchy titles with one or two relevant keywords and also some relative keywords in the content so that you can get good ranking in the SERP for many long tail key phrases. You can also refer to any keyword suggestion tools available on the web to get an idea of all the relative keywords for your posts.

2. Update your blog regularly. It helps both from search engine as well as human visitor’s point of view. It Search engine spiders crawl your site more often so that the newer posts indexed quickly. Also your readers who do start trickling in have the urge to continue reading your posts. The more regularly you update your blog, the better it is from all aspects.

3. Start social bookmarking your blog and get it noticed in pinging sites and as these are places where bloggers can get extra traffic from other bloggers. It is essential to do this in order to get the traffic you deserve. Blog ping service notifies the weblog services such as Blog Search Engines and blog directories that your blog has been updated. Thus enabling them to index your blog fast and make your content available for a larger audience.

4. Start indexing your blog in popular search engines like Google, Yahoo etc. so that your posts are crawled by the search engine spiders and your blog will rank for more number of keywords in the search engine result page.

5. Start submitting your blog to blog directories so that you get more number of back links for your blog. We all know links are one of the most important factors that can affect your ranking heavily and directory submission is one of the easiest ways of getting one way links.

6. Comment on other blogs of same niche as you but don’t spam them with just ‘nice blog’ or ‘nice post’ as these comments don’t have any weight. Try to engage with your fellow bloggers by leaving quality comments as that will inspire them to automatically visit your site where the comments link back to.

7. Place your Blog Url in forums and in your email signatures as this can bring extra and free traffic to your blog.

All the bloggers like to see visitors arriving at their blogs and putting their comments regarding the posts. And getting traffic to the blog does not happen automatically unless and until we do some promotional effort like I discussed here in this post. We have to promote it in order to gain the most of our blog.

seo india for you

November 10, 2008

Hi
This is seo india – Search Engine Optimization Company Based in Chennai, India.

SEO India for U Services is a leading professional search engine marketing company for the eBusiness Industry. Our seo india 4u services provide a unique blend of eBusiness process expertise and an offshore based business model. Our reliable technology enabled delivery methodology adds value to our clients to improve their time to market and cost of service.